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Minimum Advertised Price Policy

Minimum Advertised Price Policy

Effective Date: 1 January 2026

This Minimum Advertised Price (“MAP”) Policy applies to all Authorized Retailers of products sold under The GameDay Dog brand.

1. Purpose

The GameDay Dog has established this MAP Policy to support brand integrity, ensure fair competition among Authorized Retailers, and comply with university licensing requirements. This policy is intended to maintain a consistent and premium brand presentation across all sales channels.

2. Scope

This MAP Policy applies to all advertised prices of The GameDay Dog products, including but not limited to:

  • Online advertisements
  • Website listings
  • Digital marketing and email campaigns
  • Printed advertisements and promotional materials

This policy applies only to advertised pricing and does not restrict the actual resale price charged to consumers in-store or at checkout, where permitted by law.

3. MAP Pricing

  • The MAP for each Product shall be set by The GameDay Dog and communicated to Authorized Retailers in advance
  • Advertised prices may not be listed below the established MAP without prior written approval from The GameDay Dog
  • MAP applies regardless of sales channel, platform, or promotional medium

4. Prohibited Advertising Practices

The following practices are considered violations of this MAP Policy:

  • Advertising a Product below MAP
  • Using strike-through pricing, “compare at” pricing, coupons, promo codes, or automatic discounts that result in an advertised price below MAP
  • Displaying language such as “call for price,” “add to cart for lower price,” or similar messaging intended to circumvent MAP
  • Advertising free products, gift cards, or incentives tied to the purchase of a Product that effectively reduce the advertised price below MAP

5. Permitted Exceptions

The GameDay Dog may approve temporary MAP exceptions in writing for:

  • University or school-sponsored events
  • Store-wide promotional events
  • End-of-season or clearance sales

All approved exceptions will be time-bound and product-specific.

6. Authorized Sales Channels

MAP applies only to Authorized Retailers selling through approved channels as defined in the Authorized Retailer Agreement.

Unauthorized resale through third-party marketplaces, including Amazon, eBay, Walmart Marketplace, or similar platforms, is strictly prohibited regardless of advertised price.

7. Enforcement

The GameDay Dog reserves the unilateral right to enforce this MAP Policy. Enforcement actions may include, without limitation:

  • Written warning or notice of violation
  • Temporary suspension of ordering privileges
  • Revocation of Authorized Retailer status
  • Termination of the Authorized Retailer Agreement

The GameDay Dog is not required to provide advance notice prior to enforcement and will not discuss retailer pricing decisions or negotiate MAP levels.

8. Policy Administration

This MAP Policy is established unilaterally by The GameDay Dog. No employee, representative, or agent of The GameDay Dog is authorized to modify or waive this policy except in writing.

Retailers are responsible for ensuring compliance by all employees, agents, and affiliates.

9. Changes to Policy

The GameDay Dog reserves the right to modify, suspend, or terminate this MAP Policy at any time upon written notice to Authorized Retailers.